Proposal · A digital partnership for Asheville Hotel Group
A website built to be found. A partner to keep it that way.
Built for the Asheville searches that book rooms and fill jobs, then kept sharp every month.
01 — What you told us
Nearly invisible in search, and it's costing you bookings.
Across our conversations, your team named the same problem from a few angles. You don't surface when someone searches for an Asheville hotel, so guests book through third parties instead of direct. The one place you reliably get found is the careers section, yet it lives on a separate address and doesn't sell you as an employer the way it should. Search increasingly leads with an AI answer before any list of links, and today that answer rarely includes you. Your meetings and venue spaces aren't broken out, and the whole site is hard to keep current.
What you're asking for is straightforward: keep everything you have, give it a fresher look, turn search into a real source of direct bookings and sales leads built on actual keyword research, and bring careers onto your main domain so it both ranks and recruits. Everything below is built around exactly that.
02 — The goal
Be the answer when someone searches for an Asheville hotel, or an Asheville job.
When someone searches for a hotel in Asheville, you need to show up, especially now that Google answers with an AI summary before the links. We make every property easy for Google and its AI to quote, win the specific searches a local operator can own, and bring careers onto your main domain so your authority builds in one place.
No one can guarantee the broad "Asheville hotels" term, and we won't pretend otherwise. We win the searches that book, backed by the one thing the booking sites can't claim: you're local, since 1989, run by an Asheville native.
03 — Where the value is
Three funnels the current site leaves on the table.
Direct bookings
A guest who books direct instead of through an OTA skips that channel's commission. The site wins more of that direct demand and sends it straight to Hilton.
Faster hiring
Careers that rank and convert fill roles with less spend on agencies and paid job boards.
Group & events
Group blocks, meetings, and event inquiries have no home on hilton.com or an OTA. The site makes them your funnel.
The return depends on your booking mix and hiring needs, so we won't invent a number. But every booking kept direct, every role filled in-house, and every group inquiry captured is value the current site lets slip.
04 — Why guests choose you
The booking sites can't be local. You are.
Hilton.com is your direct channel, the booking that skips the 15–25% OTA cut. Your site's job is to send guests there instead of to Booking or Expedia, and to win the ground the giants can't.
The searches they ignore
"Hotel near the Biltmore," "pet-friendly," "extended-stay," "meeting space." The searches that book. Your pages become the answer, then point the guest to the right property.
One stop, five hotels
Guests don't know you run five hotels across town. Your site points them to the right one. Hilton lists each alone; an OTA lists them beside rivals.
What only you can sell
Group blocks, event proposals, corporate rates, hiring. None of it lives on a booking site. All of it is yours.
05 — What we'll build
A custom site, built on your own design system.
Custom design system
Your brand, type, components, and motion, reusable on every page.
Homepage + a page per property
A homepage and five indexable property pages, each with a direct Book-on-Hilton button.
Careers, integrated with Talentronic
An employer-brand careers site and a job board filterable by property, area, and role, wired into your apply flow. Roles marked up for Google for Jobs so they surface on "hotel jobs in Asheville."
Meetings & Groups
Celebrations, corporate meetings, group travel, corporate rates, and the Garden Grille, each with a request-a-proposal CTA.
About, team, News & Events
Your story, your team, and a dated News & Events section that keeps the site fresh.
Search-intent landing pages
Pages for the searches that book: near the Biltmore, downtown, the airport, the Parkway, pet-friendly, free breakfast, extended-stay, meeting space, group rates.
SEO foundation + keyword research
Structured data, sitemaps, Search Console, one-domain consolidation, and keyword research before we build.
Migration off WordPress
Redirect the old WordPress and careers URLs so you keep the rankings you've earned.
Email migration
Your @ashevillehotelgroup.com mailboxes moved to Google Workspace with your mail history intact and no downtime, so nothing breaks when you leave your current host.
06 — How it goes
Two weeks to go-live.
The design and most content already exist, so this is a build-and-migrate sprint, not a from-scratch project. The two weeks assume quick approvals from you and timely access to content and accounts.
Lock the design and gather access, including temporary admin with your current domain and email providers so we can coordinate the transfers cleanly.
Every page, careers integrated with Talentronic, meetings and events, and property booking CTAs, on a secure foundation with deployment pipelines and caching. Structured data and SEO/AEO built for AI to read and cite, so you win more bookings and job applicants, with Cloudflare and Google analytics set up for monthly reporting.
Email moved to Google Workspace, DNS, redirects, and analytics. You walk the staging site, we fix.
Cutover, redirects live, email confirmed, launch and a post-launch check.
07 — Security & proof
Secure by design, and measured every month.
Two things you can't leave to chance: keeping the site safe, and knowing it works.
Security
Off WordPress means off the most-attacked stack in hospitality, no plugins or database to breach. HTTPS, security headers, DDoS protection, backups, uptime alerts, and one-click rollback. Applicant data stays in Talentronic, so you never hold sensitive PII.
Analytics & an honest scoreboard
Search Console and analytics from day one, tracking Book-on-Hilton clicks, group inquiries, and applies. A monthly read on what's ranking, what's cited in AI, and how your jobs perform. No #1 promises, just the data and a steady climb.
08 — Investment
One straightforward price.
No tiers, no add-on menu. The complete site, built once, plus a partnership that keeps it running and ranking. 50% to start, the rest at launch. You own it outright.
Everything below, live in about two weeks.
Hosting, security, updates, analytics, search, and a yearly design refresh.
- Custom design system + homepage
- Five individual property pages
- Careers experience + Talentronic + Google for Jobs
- Meetings & Groups hub and sub-pages
- About, team, and News & Events
- Search-intent landing pages
- SEO / AEO foundation + keyword research
- Structured data across all five hotels
- WordPress migration + redirects
- Analytics, Search Console & security hardening
09 — The partnership
No logins. No training. You send it, we ship it.
No technical staff required. Email or text the change and it's live, fast. The same monthly also covers security, monitoring, analytics, backups, and the ongoing search work that keeps you found.
50% deposit to begin, balance due at launch.
First monthly partnership payment is due on launch day, then recurs on that date each month by ACH.
You own the website, content, and code outright.
Care plan is month-to-month; cancel anytime with 30 days' notice.
The monthly partnership includes one annual design refresh to keep the site current.
Referral partner rate of $199/month applies once five referred businesses are onboarded, and holds for as long as the partnership stays active.
New pages, redesigns, or features beyond the agreed scope are quoted separately.
Email mailbox licenses (e.g. Google Workspace, ~$6 per mailbox/month) are billed to you; we handle the setup and migration.
Photography and video rights to be provided by you or licensed through us (noted per asset).
10 — Referral partner
Send us business, and your rate drops by 60%.
Know other operators who'd use this? Send them over. Onboard five referrals and your monthly drops from $500 to $199, for as long as you're a partner. Same service, nothing cut.
Standard $500 / month, full partnership.
$199 / month, everything included, for as long as you're a partner.
11 — Next steps
Sign, and we move the same week.
Signing starts a short, clear onboarding, then two weeks to live.
Sign & reserve
Sign below and a 50% deposit invoice arrives in your inbox automatically. Paying it locks your start date.
Pick your start date
Choose a kickoff slot from my calendar.
Join the onboarding space
Accept the invite to the Asheville Hotel Group Onboarding Google space. That's where we run the project. No logins, no tickets.
Build to launch
Two weeks from kickoff: build, migrate, go live, exactly the roadmap above.
Launch day
The site goes live and your first monthly payment is due. It recurs on that date every month, automatically by ACH.
From there
The partnership keeps it running and ranking. Send changes by email or text and we ship them.
Ready when you are
Review & sign
When you're ready, I'll email the agreement straight to your inbox to sign. One tap, no printing, no scanning, no account to create. The signed PDF lands in your inbox and mine automatically.
Once you sign, a 50% deposit invoice is sent to you automatically. Paying it reserves your project slot; the balance is due at launch.
Prefer email? rock@roxlabs.co